Practiced creative leader with hands-on and hands-off experience in a variety of sectors and disciplines. Agency and in-house design leadership roles with local and national teams. An advocate of 360º knowledge sharing — supporting and training colleagues while welcoming feedback and suggestions based on new ideas and trends.​​​​​​​​​​​​​​
updated brand moodboard
Blending 1970s design styles with 1990s design styles allowed for a creative and unique approach to graphic design. By combining elements of two different eras, I was able to create a visually striking aesthetic that captures the best of both worlds. The 1970s were known for their bold colors, geometric shapes, and psychedelic patterns, while the 1990s were characterized by minimalism, grunge, and technology-inspired designs. Blending these styles creates a look that is both nostalgic and modern, capturing the essence of two very different time periods. This approach can be particularly effective for projects that seek to convey a sense of timelessness or evoke a particular era or mood. Overall, blending 1970s and 1990s design styles was a fun and creative way to push the boundaries of traditional graphic design and create something truly unique.
re-brand strategy series